Feb 12, 2021
What is a local service ad (LSA)? How is it different from Google Ads? How is Pay Per Lead different from Pay Per Click?
One of the biggest pitfalls for most attorneys regarding Google and ads is that they don't know the right questions to ask.
Chad Henkel from Nifty Marketing is here to answer some of those questions,...
Feb 5, 2021
Your clients are online. There's no excuse for not offering online educational workshops to prospective clients. These are an easy way to bring new people through your virtual doors every month.
We like using the term "workshop" because it communicates to the prospective client that it will be an interactive session to...
Jan 29, 2021
How will Apple’s iOs 14 update affect your legal marketing ads?
In June of 2020, Apple announced an upcoming change to its iOS 14 iPhone and iPad operating system. Users will now get a prompt asking whether they are willing to allow the app to track their behavior.
How will this change impact your legal...
Dec 11, 2020
Robyn Sechler joins us to discuss how she created a value-add product for estate planning and elder law clients.
Our conversation touches on the importance of how recording and tracking memories can benefit you and your clients. Through her touching story, we learn how Robyn came about this impactful idea.
What are your...
Dec 4, 2020
How do you balance making money with doing the things that make the money? This is the big question we are exploring in this episode.
Nicole Wipp is a successful estate planning attorney who spends her time between Michigan and Hawaii. She is also a business coach with an entrepreneurial spirit.
Nicole is here to share...