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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Oct 16, 2020

Stop Going Out to the COLD World. Start Going to the Warm World for PNCs

How much money do you pay in leads and traffic for your blog or website? 

Today we’re talking about shifting from the cold world of paying for leads and traffic to looking at the warm world. What clients are already in your database? Who has already hired you?

They are waiting for that reconnection. In this episode, we’re exploring how to create a warm reconnection with your clients by utilizing the data you already have so you can stop spending money chasing new leads. 

What subject line do you have on your blogs? Is it written like a professional or someone who is interested in finding a solution for your clients? 

In this personal service industry, when you're selling relationships, you're marketing safety and selling trust. If your blog's subject line is stiff and comes off as money-hungry, your clients pick up that you aren’t coming from a genuine place.

By designing a warm database, you create value and continue to develop worth for the people who are already willing to do business with you. They're just waiting for you to tell them how to take the next step.

Together we will do that math, find your nurturing approach for existing clients, and build your business from the inside out. 

What You Will Learn in This Episode

  • How to nurture your relationship with existing clients 
  • Why it is essential to create value with clients in your database
  • How to distinguish yourself from other legal service providers
  • How what you are sending to clients is impacting your relationship with them
  • How to stop spending money on paid traffic

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources