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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Nov 13, 2020

We’re diving into how to effectively use the 3-part framework of Hook, Story, and Offer as the core of your marketing strategy.

2020 is not done. Now is the time for you to end the year strong and set up the framework to get your model perfected. Create a message that you can expand depending on where you are using it.

Marketing is all about sending your message out to the world. Your message needs to be woven into the fabric of every client touchpoint - website, funnels, webinars, workshops, and client services.

Pay attention to the stories you are hearing from clients in the conference room.

Have you created your Hook, Story, and Offer?


The Hook-Story-Offer Framework

  • Create a bold hook that grabs attention
  • Anchor your messaging in stories about what it will cost your prospects if they fail to take action right now.
  • Communicate a clear and concise offer


What You Will Learn in this Episode

  • What makes an attention-grabbing hook
  • How to craft a story that resonates with ideal prospects
  • What types of personal stories to share
  • How to communicate a clear and concise offer
  • How to repurpose the stories you are hearing in your conference room


Links and Resources

Expert Secrets by Russell Brunson

The Membership Economy by Robbie Kellman Baxter