Oct 30, 2020
It's time to shift your mindset from focusing on your hourly billing to concentrating on the value you provide.
"What would be the cost if you do not take action?" is the question you should be asking potential clients. Use this as the foundation of your fee schedule.
Charging based on results requires you to have...
Oct 23, 2020
You’ve made the sale with your client. Now it’s time for the follow-up. Do you follow up with a sales marketing pitch or do you follow up with advocacy?
People say to me, “Clients are not waiting by the phone for my service.” They are.
Following up with your client can improve your overall client engagement by...
Oct 16, 2020
Stop Going Out to the COLD World. Start Going to the Warm World for PNCs
How much money do you pay in leads and traffic for your blog or website?
Today we’re talking about shifting from the cold world of paying for leads and traffic to looking at the warm world. What clients are already in your database? Who has...
Oct 9, 2020
How much money should you be spending on your Facebook ads to get the conversions that you need?
In this episode, we compare two different approaches to ad budgeting based on the conversations you want to create. We're looking at budgeting for an event like a seminar or webinar versus budgeting for conversion to book a...
Oct 2, 2020
Attorney, Russell Knight, shares how creating Bonkers Content has helped keep his practice relevant this year. We discuss how to keep the content coming and keep it relevant during a pandemic. His advice: be specific, understand Google, and take the time to...