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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Apr 9, 2021

There seems to be a lot of confusion around tech stacks and what you need for your law firm email marketing.

We are getting down to a solution, and what we know works to automate your email marketing as much as possible.

We've found that many legal CRMs don't have an email marketing tool built within them. And when they do, they're a little wonky, or they don't integrate well with other systems.

The most challenging step is usually getting the leads from your email marketing system into your workflow system.

Three Things You Need to Automate Your Law Firm Email Marketing

  1. A Platform for building your landing pages like LeadPages or QuickFunnels
  2. Email Marketing System like ActiveCampaign or MailChimp
  3. Workflow System like Lawmatics or Clio

Once a client retains you, make sure that you remove them from your email marketing queue because now you should be having a different conversation with them. Now your conversation shifts to additional ways you can add value for them.

If this sounds complicated, reach out to us. We can help you get this process set up.

Stay tuned for future episodes when we dive into more tech stacks.

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources