Sep 3, 2021
What is the difference between a marketing funnel and a sales funnel? I’ll break it down for you in ways that are easy to understand and save you the confusion that results when you “google” it.
Your marketing and sales funnels are two completely different funnels. They serve people at various points in the customer journey. Therefore, you need a different strategy for each funnel.
Let's start with the difference between marketing and sales in your practice. The marketing funnel is typically the entire journey that someone goes through from when they first become aware of your law practice to when they become a customer.
Marketing is doing anything and everything you do to make the phone ring or get people into your workshops.
Once that phone rings, once they are in front of you, marketing has done its job.
The purpose of the sales funnel is to make the offer and get your potential client to commit.
What You Will Learn in This Episode
Links and Resources