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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Sep 3, 2021

What is the difference between a marketing funnel and a sales funnel? I’ll break it down for you in ways that are easy to understand and save you the confusion that results when you “google” it.

Your marketing and sales funnels are two completely different funnels. They serve people at various points in the customer journey. Therefore, you need a different strategy for each funnel.

Let's start with the difference between marketing and sales in your practice. The marketing funnel is typically the entire journey that someone goes through from when they first become aware of your law practice to when they become a customer.

Marketing is doing anything and everything you do to make the phone ring or get people into your workshops.

Once that phone rings, once they are in front of you, marketing has done its job.

The purpose of the sales funnel is to make the offer and get your potential client to commit.

What You Will Learn in This Episode

  • What is a funnel
  • Where your marketing funnel ends and sales funnel begins
  • What type of content to share with people in your marketing funnel
  • What to include in your sales funnel

Links and Resources