Oct 8, 2021
Every minute an attorney spends marketing, they are not billing. It's the attorney's responsibility to be the rainmaker, not the marketer. Phil Blende from Law Firm Management Academy is here to discuss how attorneys can leverage their time through their marketing teams.
You've invested in a marketing person or team. Now it's time to trust them to do their job. It takes a marketing specialist to know which platforms will work best for your firm and present your message to get the most impact and maximize your presence.
A good marketing person will get down to defining your ideal client avatar within your first strategy meeting. Start from a position of clarity. Get clear on your ideal client avatar, which services you're offering, and your target demographics. Until you know who you're marketing to and why you're marketing to them, it's going to be a crapshoot.
Invest in your marketing by hiring smart people and then letting them do their job. Let them tell you what you need to do.
It’s up to the marketer to gain trust with the attorney by setting clear expectations, giving status reports, and knowing the numbers and analytics related to every dollar spent on marketing.
If it can't be measured, it can't be improved. Learn which numbers matter most to your business. It's part of the marketing person's job to educate the owners on what these numbers are, what they mean, and how to improve them.
What You Will Learn in this Episode
We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!
Links and Resources
Email Phil: Phil@lawfirmmanagementacademy.com