Preview Mode Links will not work in preview mode

The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Oct 2, 2020

How do you keep your law firm relevant during a pandemic?

Attorney, Russell Knight, shares how creating Bonkers Content has helped keep his practice relevant this year. We discuss how to keep the content coming and keep it relevant during a pandemic. His advice: be specific, understand Google, and take the time to create content every week.

How can writing about your local laws drive traffic to your blog?

Russell shares his formula for taking a local law, breaking it down, and explaining how it impacts his audience. Writing about local laws will help you learn the minutiae while deepening your understanding. 

We also discuss how knowing specific Google features can help generate traffic to your blog. There is more to it than stuffing content with keywords.

Listen in to learn how Google features can help generate blog traffic.

What You Will Learn in This Episode

  • The importance of consistent content creation
  • How to use Google to your advantage
  • Why writing content geared specifically to your audience matters
  • How to ditch the jargon and write for your audience
  • How to use content to build trust with a potential client

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

About Russel Knight

Russell Knight is the owner of the law offices of Russell Knight, and he specializes in family law in both Naples, Florida, and Chicago. He was born in Canada, and he moved to the United States in 1991. Russell graduated in 2000 with a BS in business, computer systems and worked for a Fortune 50 company. He then decided that he wanted to work with people rather than machines.

Connect with Russell Knight