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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Sep 2, 2020

What are Facebook Pixels and how can you use them to market your law firm? Learn how to use them to optimize your Facebook campaigns, create your audience, target your audience, and track your data.

If you’re using Facebook pixels (even if you’re not yet) you need to listen to this episode because we’re covering the basics of how you can use them most effectively. And if you’re running Facebook ads, but not using pixels, you’re throwing mud at the wall and money down the drain.

A Facebook pixel is a data compiling machine.

When you run an ad on Facebook, you send traffic off of Facebook to a landing page. In order to track what happens when the user leaves Facebook, you need to have the pixel installed on your landing page.

Do you know what your audience is doing when they leave Facebook?

What You Will Learn in this Episode

  • What is a Facebook Pixel
  • How can you use it to create your audience
  • What happens when a user goes to your landing page
  • Why you need to ask your marketing agency to show you pixel data
  • Where to install our Facebook pixel
  • How using pixels gets Facebook to work harder to get the right audience for your ads

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources