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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Apr 2, 2021

Chad Hinkle, Director of Marketing at Nifty Marketing, teaches us some simple steps to start using Google My Business.

Google My Business is your new home page. We’re going to start with some simple things you can do to your Google My Business page to help you stand out from your competitors.

In Google My Business, you are ranking for a reason.  Google has a set of values that they're looking at called web vitals. These vitals help determine where Google will rank you.

The first thing you want to do is claim you Google my Business page if you haven’t already. Chad walks us through how to claim your page.

After you claim your page, keep an eye out in your mail for the postcard from Google!

Chad's second recommendation is that we focus on making sure all our page data is highly accurate.

It becomes infinitely more important in a smaller city or a smaller county that you have claimed your page and ensured your information's accuracy because the competition's less, and there are fewer hurdles for you to win that bottom line.

Chad also recommends that you respond to every review, particularly any negative reviews. When you don’t respond to a negative review, it looks like you don’t care.

Keep in mind that reviews can happen at any point in your process in your law firm. It doesn’t have to be at the end.

What You Will Learn in this Episode

  • Where should you start with SEO for your law firm
  • What are "web vitals," and why they're important
  • How to increase your Google My Business Reviews
  • How to claim your Google My Business Page
  • Why you should respond to bad reviews

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources

Nifty Marketing

Whitespark Google Review Link Generator