Jan 29, 2021
How will Apple’s iOs 14 update affect your legal marketing ads?
In June of 2020, Apple announced an upcoming change to its iOS 14 iPhone and iPad operating system. Users will now get a prompt asking whether they are willing to allow the app to track their behavior.
How will this change impact your legal marketing strategy? We really won't know until mid-2021 when we can look at analytics and measure what is happening.
We do know that it will impact Facebook's ability to track and give useful data that digital marketers rely on for advertising.
We know that putting all of your eggs in Facebook marketing to generate new leads is not a reliable strategy because the ability to serve up ads to your ideal client avatar is going away.
You need a marketing plan in place right now that is diversified and includes developing relationships organically with new clients, referral partners, community outreach, and growing your database.
We are sharing some ways to lessen the impact in this episode.
What You Will Learn in this Episode
We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!
Links and Resources