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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Dec 4, 2020

How do you balance making money with doing the things that make the money? This is the big question we are exploring in this episode.

Nicole Wipp is a successful estate planning attorney who spends her time between Michigan and Hawaii. She is also a business coach with an entrepreneurial spirit.

Nicole is here to share how she and her team created a foolproof process for submitting a successful nursing home Medicaid application. This product is specifically for elder law attorneys or estate planning attorneys that want to incorporate elder law services.

Nicole recognized the need for this product because the application process is fraught with fear for attorneys because there’s potential for doing something wrong and causing irreparable harm to the client.

This is not Nicole's first rodeo when it comes to launching a product. She has learned that the more competent you are, the more you typically struggle with execution to launch the product because you're second-guessing yourself. The only thing stopping you is you because you think you need to know more or do more.

Stop second-guessing yourself and get out of your way. Start small and build from there.

What You Will Learn in this Episode

  • How to productize your knowledge
  • Why process is such an integral part of success
  • How to build your marketing message from conversations with your ideal customer avatar
  • How to move from an idea to execution of the idea
  • How to create accountability through establishing processes

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources