Preview Mode Links will not work in preview mode

The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Nov 23, 2020

How do you know if your marketing is effective? Where do you start?

Marketing can be tricky. Which KPIs and metrics should be anchored to your marketing initiatives.

Start by creating a marketing plan. It doesn't have to be fancy. You can keep it simple to start by listing each marketing initiative as a line item on a spreadsheet.

The first number you need to focus on is your conversion rate. Did you convert a prospect into a paying client? This will help you know how many leads you need to hit your goals based on your conversion rates.

The second number to focus on is the number of leads you need. Based on your conversion rate, how many leads do you need to hit your goals?

Consider doing an online survey. Surveys are inexpensive and an effective way to communicate with prospects and clients. Learn how they found you and how they feel about your service and their experience with you.

And finally, join the Legal Marketing FLOW Facebook group to get your marketing questions answered.

What You Will Learn in this Episode

  • The number that is the foundation of your marketing plan
  • Which marketing metrics matter
  • Where to start looking for basic marketing analytics
  • How to start tracking marketing initiatives
  • Why you need to join the private Legal Marketing Flow Facebook group

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources