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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Jul 30, 2021

Is your CTA (Call to Action) intentional and effective? We are discussing CTA best practices in this episode.

Crafting a compelling call to action is critical to getting a potential client to take the next step in every place you share your marketing messages. Your website is one of the places where this will have the most impact. Fifty-five percent of the visitors who come to your website will spend less than fifteen seconds there. So you've got to grab their attention and be intentional with what you're offering them when they get there.

Creating a valuable offer or downloadable tool is only part of your call to action designed to grow your e-mail list. You also need to be intentional with the language you use when asking visitors to share their e-mail addresses with you.

Listen in to learn how to create an inviting and actionable CTA and where you should be sharing it.

What You Will Learn in this Episode

  • What is a CTA (Call to Action)
  • How an ugly website can convert better than a beautiful website
  • What is the hero bar, and how to use it effectively
  • Which CTA is the hardest to convert on a law firm website
  • Which CTA is most likely to convert on a law firm website
  • Examples of actionable words to use in your copy

Links and Resources