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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

Sep 23, 2020

What value are you really providing to your clients?

You're missing the mark in your message if you're focusing on the features and the benefits and the legal services that you provide, rather than the human stuff.

Your messaging needs to connect, communicate, and engage with clients by starting with your presence. Begin by shifting from the "Problem Solver" mindset to one of "Counselor." Provide a space that allows clients to get radically honest about what has to change for them.

You are creating “Peace of Mind” for clients when you can identify problems and help people move through them. Your value is increased when you know what role you play in leading your client down the path to Peace of Mind.

Clients don't hire you because they think you're the best attorney. Listen to this episode to find out why they are really hiring you. It's not what you think it is.

What You Will Learn in this Episode

  • What clients are actually buying

  • How to determine the value zone of your legal practice

  • How to shift out of the “Problem Solver” mindset to the “Counselor” mindset

  • Ways to create emotional messaging that communicates your value

  • Why you need the right balance of stories and data

We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!

Links and Resources