Sep 23, 2020
What value are you really providing to your clients?
You're missing the mark in your message if you're focusing on the features and the benefits and the legal services that you provide, rather than the human stuff.
Your messaging needs to connect, communicate, and engage with clients by starting with your presence. Begin by shifting from the "Problem Solver" mindset to one of "Counselor." Provide a space that allows clients to get radically honest about what has to change for them.
You are creating “Peace of Mind” for clients when you can identify problems and help people move through them. Your value is increased when you know what role you play in leading your client down the path to Peace of Mind.
Clients don't hire you because they think you're the best attorney. Listen to this episode to find out why they are really hiring you. It's not what you think it is.
What You Will Learn in this Episode
What clients are actually buying
How to determine the value zone of your legal practice
How to shift out of the “Problem Solver” mindset to the “Counselor” mindset
Ways to create emotional messaging that communicates your value
Why you need the right balance of stories and data
We are teaching every single Wednesday in our private Legal Marketing FLOW Facebook group. Join us!
Links and Resources