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The Legal Marketing Flow podcast is for the overwhelmed attorney or marketing coordinator struggling to consistently bring in new business every month because they are using bad information they received from some marketing guru with no idea how to market in the legal space.

In this podcast, we share what we've learned in our 22+ years of getting actual results for clients in the legal space with our straightforward no BS approach.

You will learn how to Formulate, Leverage, and Optimize your marketing efforts for Widespread Impact that consistently drives new business to your legal practice.

May 14, 2021

Every time we ask our clients to create a video for us, they ask us for a script. We are typically a hard NO on providing a script for them.

Your videos should be creating a connection with your audience. When you show up over-prepared and reading from a script, you will fail to make that connection. You want to show up as you naturally would if you were talking to someone at a cocktail party.

In this episode, we are sharing our recommended framework for creating YouTube videos rather than scripting them.

The YouTube algorithm loves videos with high retention rates. Getting your audience to click on your video is only half the battle. Your goal is to retain your audience for as long as possible with your video. The more value you're providing and connections you're creating, the better your engagement and retention numbers.

TubeBuddy is a tool we recommend for helping you determine what video content you can rank for in your niche. We have a training in the Facebook group on how to use TubeBuddy. Please make sure you join our Facebook group and check it out.

What You Will Learn in This Episode

  • The recommended length for YouTube videos
  • Our recommended video framework
  • How to “hook” your audience
  • How to choose your video topics
  • How the YouTube algorithm works

Links and Resources